The Global GreenTech 100 Awards presentation recently concluded in New York, with RecycleBank, one of 100 companies honored at the event. A nominee in the competition's Recycling and Waste category, the company's concept is a simple recycling idea that has the potential to deliver a mighty wallop in terms of increased recovery of recyclables.
Working in unison with cities, waste haulers and other partners, RecycleBank offers Recycle Bank Points to residents, who can redeem them for rewards. Points are based on how much residents recycle, using the company's proprietary equipment to measure individual residential recycling contributions.
Successful recycling relies on people consistently doing the small things to divert recyclable materials from the waste stream. Incentives can be a powerful tool to shape that behavior.
This idea could also work well in industry. Take, for example, the common problem of a distribution center recovering only a mere fraction of all of the stretch wrap it uses. A well-planned incentive program that motivates workers to take the few extra steps to the recycling receptacle might help immensely.
Can you think of other situations where incentives would create huge new wins for recyclables recovery? Click on "comments" below to share your thoughts about incentives and their potential to boost recycling.
Photo (c) RecycleBank.
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