Incentives can play a powerful role in shaping consumer behavior when it comes to recycling, and technology is just the ticket to deliver that opportunity. Recyclebank is one company that rewards customers for recycling, utilizing technology to key score on the weight of recyclables received from individual households.
Another interesting idea is EcoATM, the startup that has been developing automated kiosks for recycling cell phones and other devices. Using technology that visually and electronically identifies an electronic device, determines its value, and offers a promotion, the premise is to encourage consumers to drop off their handheld mobile devices, video game cartridges, and tablet computers by offering a discount coupon, gift card, or receipt for a charitable donation to participating charitable groups.
Do you know of other interesting incentive programs that are encouraging recycling? If so, please post a comment below.