This year's Super Bowl generated more than 144 tons of recycled materials, including 25 tons of recycled aluminum containers.
Recycling at sports events continues to receive attention. For the Super Bowl, the Indiana Recycling Coalition (IRC), with financial support from the Alcoa Foundation, helped organize an effort to recycle materials at the Super Bowl and its numerous related events. The IRC worked closely with the 2012 Super Bowl Environmental Programs Committee to ensure that there were adequate recycling locations for fans to recycle their beverage containers and other materials.
The recovery included recyclables from various Super Bowl-related venues between Jan. 23 and Feb. 9, 2012, including Lucas Oil Stadium, the NFL Experience/Indiana Convention Center, the Super Bowl Village, the ESPN facility, Banker's Life Fieldhouse, and NFL Compounds.
"The great success of the 2012 Super Bowl recycling effort is the result of 2 1/2 years of planning, the outstanding dedication of countless volunteers, staff and committee members, as well as support from a few key donors, including the Alcoa Foundation," said Carey Hamilton, the executive director of IRC.
The Alcoa Foundation helped facilitate recycling at several Super Bowl related venues outside of the Super Bowl Village. Also, Alcoa Foundation funds were used to secure necessary supplies for the Village recycling program.
The Alcoa Foundation's investment to the IRC was specifically focused on increasing awareness about the infinite recyclability of aluminum beverage cans, while also encouraging greater awareness about "away from home" recycling.