1. Industry

Marketing

This section explores everything required for a successful marketing campaign. Resources include marketing plans, sales promotion ideas, company websites, sales channels, branding and advertising. Learn about unique challenges faced by recycling enterprises, such as community relations and private-public partnerships.

Earth Day and Promotional Opportunities for Recycling
Earth Day comes April 22. What promotional opportunities and pitfalls does it present for your company?

I:Collect Helps Fashion Retailers Offer Recycling Options to Customers
I:Collect partners with leading retailers to help provide convenient recycling opportunities at retail, thus helping them meet their sustainability goals. This article provides an introduction to I:Collect.


One ways to encourage recycling is to make the recycling experience more pleasant, whether it is because of an attractive and clean storefront location, to being associated with an upscale shop, or through cutting edge technology.

Recyclable Material Marketing: An Interview with ReMM
How can a recyclable material marketing provider help communities achieve their recycling aspirations? Find out in this interview with ReMM.

Google Places An Important Tool for Recyclers and Junk Removal Providers
Google Places is free, effective, and easy to register. Read this article to find out more.

Free Online Directories Help Customers Find You
Free online directories are a great way to get lasting exposure for your small business.

How Pallet Rental and RPC Rental Systems Work
Pallet rental and RPC rental programs are increasingly important components of food distribution. This article overviews the logistics of such programs and discusses emerging business opportunities.

4 Ways To Provide Customer Service That Outshines Your Competitors
There’s no real secret to getting your customers to come back. All you need to do is provide customer service that exceeds your customers' expectations and outshines your competitors' customer service.

8 Rules For Good Customer Service
Good customer service is the lifeblood of any business. You can offer promotions and slash prices to bring in as many new customers as you want, but unless you can get some of those customers to come back, your business won't be profitable for long.

Customer Complaints Build Profit
Learn to profit from customer complaints.

Markets for Recycled Asphalt Shingles
Early stage and growing markets for recycled asphalt shingles include hot-mix asphalt and cold patch. Other potential markets include road aggregate, temporary roadways and energy generation.

Three Ways to Price Your Price Your Scrap Metal
How do you know if you are maximizing the return on your scrap? Variables such as region, form, purity, quantity, and current market conditions can impact the price you receive. Attached are three key industry benchmarks to consider when pricing scrap metals.

What Is Marketing?
Whether you are selling new cars or scrap metal, marketing matters. Marketing comprises various activities and strategies that result in products being made to customers to satisfy their needs, while making profits for the companies offering those products.

How to Become a Scrap Metal Vendor
One of the great things about becoming a scrap metal vendor is the ease of entry. Entrepreneurs can participate with little or no investment, while those with more substantial capital may consider starting or acquiring an asset-based entity.

Guide to Marketing Recycled Wood Products
While over 70% of recycled wood fiber currently is consumed in UK panel board manufacturing, other opportunities exist and are emerging in sectors such as animal bedding, landscape mulch, and energy conversion. This guide elaborates on mature and emerging markets for wood fiber.

Developing Your Brand Strategy
Developing a brand strategy is hugely important in any industry, and recycling is no exception. The recycling industry plays a vital role in a sustainable economy and society, yet in many respects has been hampered by negative associations of recycling with disposal and pollution concerns. Read more about branding here.

Less Than Truckload Shipping for Recyclers
One key challenge faced by recycling entrepreneurs is to efficiently ship less than truckload (LTL) amounts in order to maintain cash flow.

The Dock Sweep
Dock sweeps are increasingly attractive to customers looking to have empty pallets, cardboard, plastic and other recyclable materials removed from their dock in a timely, regular basis.

Commercial Single Stream Recycling
One emerging trend in recycling is the provision of single stream recycling for commercial customers. Many customers desire to divert material from landfills, yet do not have resources to address the recycling of a number of different materials.

Urban Impact Offers Multi-Material Recycling, Free Waste Audit
Urban Impact has continued to grow since its start over 20 years ago. The company has benefited by increased interest of business leaders to achieve zero waste.

9BLOC - Pallet Recyclers Take Bold Move to Control Inbound Core Supply
A new cooperative pallet industry program called 9BLOC has been created with an idea to create a new supply of inbound pallet cores for pallet recyclers, allowing the pallet industry to better meet the evolving needs of pallet users.

Finding Free Scrap on Craigslist
Craigslist can be a good source for scrap, but it is often competitive. It pays to respond quickly, target specific items, and utilize technology.

Waste Management Launches Leading Edge C&D Recycling Facility, Tracking System
Waste Management is opening a semi-automated facility in Toronto, targeted at the growing regional construction sector.

Branching Out: Expanding Your Recycling Business and Controlling for Success
When entrepreneurs decide to open new sites, a different approach to management is often required.

Multiple Site Recycling Operations - Hiring the Right Manager
Hiring the right manager and putting in place effective controls to dissuade dishonest behavior can help ensure the integrity of remote locations.

Plastic Pallet Repair
Plastic pallet repair is an emerging business opportunity, one that allows owners of plastic pallets to maximize the value of their investment.

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